About us

Playbook for Profits was founded by Ethan and Harrison Goldman, 11th-grade students at Roslyn High School in New York. They both share a passion for business and plan to pursue it in college.

In May 2025, Ethan and Harrison launched Playbook for Profits at their local Boys & Girls Club in Locust Valley. The program introduced 20 fifth graders to the fundamentals of financial literacy, entrepreneurship, pricing, and marking. Working in teams, the students developed their own companies, applying what they learned in a hands-on, engaging way. They then continued this initiative at East Hills Elementary School in January 2026 to a group of 20 fifth graders.

Through "Playbook for Profits," we empower young minds to explore entrepreneurship, creativity, and financial literacy in a fun and engaging way. By blending entrepreneurship, marketing, and budgeting, we aim to inspire the next generation of innovators and leaders- starting right here in our community.

Week 1: Marketing and Financial Literacy in Entrepreneurship

- Students learn how borrowing money works when starting a business

- Students learn how start-up businesses avoid debt

- Students learn the Marketing Mix and work in groups to develop a marketing mix for a new company (Product, Price, Promotion, and Place)

Weeks 2: Pitching an Idea & Market Simulation

- Students learn how to pitch a problem and solution like an entrepreneur

- Students learn what budgeting is

- Students learn how to save money 

- Students work in groups in a marketplace simulation in which they put their marketing, selling, and financial literacy skills to use