About us

Playbook for Profits was founded by Ethan and Harrison Goldman, 11th-grade students at Roslyn High School in New York. They both share a passion for business and plan to pursue it in college.

In May 2025, Ethan and Harrison launched Playbook for Profits at their local Boys & Girls Club in Locust Valley. The program introduced 20 fifth graders to the fundamentals of sports marketing, focusing on brand design, marketing, pricing, and budgeting. Working in teams, the students created their own custom shoe brands, applying what they learned in a hands-on, engaging way.

Through "Playbook for Profits," we empower young minds to explore entrepreneurship, creativity, and financial literacy in a fun and engaging way. By blending branding, marketing, and budgeting, we aim to inspire the next generation of innovators and leaders- starting right here in our community.

Week 1: Brand Design

- Students learn how to create a brand

- Students will work in groups to design brand logos via paper or digital

- Students will then design sneakers or cleats for their favorite athletes

Week 2: Marketing 101 and Pricing

- Students will learn the basic concepts about markets

- Students will learn the 4 P's of Marketing (Product, Price, Promotion, and Place)

- Students will learn about basic pricing tactics

- Students will work together to create a price for their sneakers/cleats created in Week 1

- Students will create a promotion and design an advertisement

Week 3: Final Project / Budgeting

- Students will learn what it means to have a budget

- Groups will split in half: one group marketing, one group buying

- Students that are marketing will attempt to sell their "sneaker/cleat" to other students using marketing techniques

- Using monopoly money, students that are buying will "purchase" sneakers from their classmates while focusing on their budget.